Bodega - Our Brand Could Be Yr Life

Released: 12/04/24

Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past.

Our Brand Could Be YR Life is BODEGA's first album release through Chrysalis Records. It's something we've been wanting to do for years, guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life “ a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.

Our Brand Could Be YR Life's 15 tracks explore indie-rock subgenres, self-critique and everything in between. "I think it's our best- sounding record to date, says Hozie, "I t's got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture.